NEWS RELEASE:

Client Demand for Innovative Software Engineering Services Drives ArrAy Incorporateds Expansion to the West Coast


SAN JOSE, CA, April 30, 2007—Continuing the company's rapid expansion, ArrAy Incorporated has opened a west coast location and appointed a seasoned software engineering executive and entrepreneur to run the company's west coast operations. This expansion is in direct response to market validation of ArrAy's software engineering services, and product development companies throughout the west coast can now take advantage of the ArrAy Way methodology and Array's Dual Shore engagement model. Rick Maltin has been appointed Director of Sales and is responsible for expanding ArrAy's customer base in the west coast and winning new customers for ArrAy's full range of software engineering services.

Charles J. Palmer, Founder and Co-CEO of ArrAy said, "We focus our services entirely toward software product development companies, helping them manage costs while developing and maintaining high-quality software solutions. Rick is a proven software executive that has started and sold three software companies and supported business development for nine software companies and, as a former VP of software engineering, he uniquely understands the challenges software product development companies face and the value that our outsourced engineering services can bring to companies throughout the west coast."

ArrAy is a full-service software engineering firm offering a unique and innovative Dual Shore engagement model that maximizes product delivery and quality at the lowest possible cost while minimizing offshore development risk. ArrAy has successfully pioneered and developed this engagement model that ensures the success of each client project. At the core of the model is the ArrAy Way, a proven methodology that harnesses processes, problem-solving skills and people in a special teaming and knowledge-capture environment.

Integrated with the latest design, development and testing methodologies, the ArrAy Way fosters repeatable results, knowledge capture and highly integrated working relationships, and it results in world-class levels of software engineering productivity. By partnering with ArrAy, software product development companies will reduce the cost of developing and maintaining software, accelerate time-to-market for new products and gain a competitive advantage in the market.

The majority of ArrAy's current customer base is based on the east coast, and this expansion positions ArrAy to effectively serve product development companies based on the west coast. "ArrAy has a unique outsourced software engineering value proposition and we're excited about the value we can bring to companies throughout the west coast as we grow the company in response to such strong market demand," said Palmer.

Maltin joined ArrAy after serving as Vice President of Business Development for several software companies. He has extensive experience in the software industry and is an expert in enterprise and IT infrastructure markets. In addition, Maltin has launched several CRM companies and previously held management positions with ChorusWare, Versant, Pixion, SalesNOW!, CSO Forum, Market Power, CompuCraft, Xerox and Honeywell. He holds a B.S. in Physics and Mathematics from Fairleigh Dickinson University and an M.S. in Physics from Stevens Institute of Technology and New York University.

About ArrAy

ArrAy Incorporated is a full-service software engineering firm offering an innovative Dual Shore engagement model that maximizes product delivery and quality at the lowest possible cost while minimizing offshore development risks. ArrAy, founded in 1999, is a privately held company with no outside capital investment. The company has been profitable since inception and its engineering team has been working together for over 20 years. ArrAy opened its first offshore development center in 2002, and now operates out of its Corporate Headquarters in Marlborough, Massachusetts and its ArrAy China development centers in Guangzhou and Shanghai. For more information, send us an email.



Copyright 2007 by ArrAy Incorporated, all rights reserved.